Chad Post, publisher of Open Letter Books, explains why his company began selling e-books even though he "never wanted to get involved in this whole e-book thing" and why he chose to sell e-books for 4.99:
"When we started sending out the press release, I figured everyone would be overjoyed: 'Great international fiction for cheap! Including the world’s largest collection of Catalan literature in English translation! All for my Kindle/nook/iPad/Sony Reader/etc.!'
"Instead, I heard a few cheers about our entry into the e-world, and a few comments about how we were “damaging the sales of our own books” and “helping depress the e-book price for literary fiction.”