Tuesday, May 10, 2011

Yellow Jersey hat trick at British Sports Book Awards

Random House imprint Yellow Jersey Press has scored a hat trick of wins at the British Sports Book Awards, with W H Smith also taking home the best sports book retailer prize.

Brian Moore clinched the best autobiography prize, for his memoir Beware of the Dog (Simon & Schuster). This marks a double victory for Moore, having already won the William Hill Sports Book of the Year Award. Catrine Clay's Trautmann's Journey won best biography, while Promised Lane by Anthony Clavane was declared best football book, and Tom English's The Grudge best rugby book.

The prize ceremony took place last night (9th May) and kicks off a retail campaign including POS and displays in retailers including Waterstone's, Sainsbury's, W H Smith, Foyles, Eason and Amazon and in libraries via The Reading Agency.

The campaign will focus on the eight winning titles, with a public online vote via the BSBA website to find the best overall sports book of the year. The voting opens on 10th May and closes on 12th June, with the winner to be announced on 13th June.

The winners in full:
Best Autobiography: Beware of the Dog Brian Moore (Simon and Schuster)
Best Biography: Trautmann's Journey Catrine Clay (Yellow Jersey Press)
Best Sports Book Retailer: W H Smith
Best Football Book: Promised Land Anthony Clavane (Yellow Jersey Press)


Best Cricket Book: Slipless in Settle Harry Pearson (Little, Brown)


Best Rugby Book: The Grudge Tom English (Yellow Jersey Press)


Best Racing Book: The Story of Your Life James Lambie (Matador)
Best Illustrated Title: '61 The Spurs Double Doug Cheeseman, Martin Cloake and Adam Powley (Tottenham Hotspur FC /Vision Sports Publishing)


Best Publicity Campaign: It's All About the Bike Robert Penn (Particular Books). Campaign by Mari Yamazaki


Best New Writer: Bounce Matthew Syed (Fourth Estate

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