Though a minor piece of Monday's Apple news through most lenses, the company has finally gotten serious about making the iBookstore easily accessible to the tens of millions of users on the iOS platform. The iBookstore is now incorporated directly into iTunes, alongside music, movies, TV shows, apps and other major elements. And Apple is promoting the inclusion on the iTunes home page.
At Monday's WWDC presentation, Apple also updated their tabulation of ebooks downloaded worldwide through the iBookstore. In March they were still saying 100 million downloads; now they are saying 130 million.