For many overseas publishers, breaking into the American market is the holy grail. Digital distribution has made it much easier. Eoin Purcell writes:
"Dozens of Irish publishers — big, medium and small — have fallen on the fences of high shipping costs, poor sales and distribution, fluctuating currency patterns, and pure bad luck in their efforts to break into the US market to tap that Irish Diaspora.
"if you follow a few basic guidelines, there’s every reason to think you will see some sales in the US. And if you build your marketing apparatus and develop a strong brand, following or fan-base who know where that will end?”