Monday, May 9, 2011

Chefs’ Night Out, 2011

May 9

What can I say? Chefs are in town for the Beard Awards, last night many of them went to Chelsea Market, some of whose merchants handed out free food, and we ate, drank and were merry.

Well, there are a couple more things to say.

This year’s Chefs Night Out was much more of a James Beard Foundation-sponsored event than in previous years. As far as I could tell, Bon Appétit has stopped any sponsorship of it, which makes sense since they were holding an event on Saturday in Las Vegas. Instead, Gilt, the Food Network and the Cooking Channel were listed as sponsors, and Gilt threw the afterparty, which was also in Chelsea Market, but a different part.

Servers at the various food stations were wearing James Beard Foundation T-shirts with the word “Eat” printed vertically on them — clearly a move at more aggressive branding on the part of the foundation. Good for them, I say.

I took some pictures, which are available for your viewing pleasure at nrn.com.

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