Thursday, February 8, 2007

Karakter



For the Artist Chef logo, I considered a lot of ideas. One of them is to incorporate a child-like character. Vector and line art are my favorite so that's the style I used. They give her a young and hip appeal. For the choice of color, I consulted the Chinese. According to Feng Shui, orange is a lucky since it's the dragon's color. And according to studies, orange is appropriate for food businesses. Just look at Cravings, Chowking, Cafe Bola, Crustasia, Shanghai Bistro, and more. Another color here is black, which I believe offers a good contrast to orange. Regarding the font, I think it's just okay. There are better fonts, I guess. But since I published it already, it's too late to change it. There are two charcters in the photo, and I guess you know which one made it. The skinnier one! Though the other one is also cute, a lot of people preferred the one that I used in the logo. They all said, "It's very you..." So finally I figured out that the skinnier one is the KARAKTER!

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