Over at Portiuncula*, Fra Chris is re-thinking the pro-life movement. Less screaming (well, no screaming) and more praying and kindness. It's a very Zig Ziglar approach.
In his excellent Secrets of Closing the Sale, Zig teaches us that selling is the transferrance of emotion. When the prospect feels about your product the way you do, she buys. Kindness and empathy transfers feeling much better than screaming. Further, prospects never admit they were wrong. You can't get them to change their minds, only to make a new decision. Rather than arguing with them when they turn down your product, you need to present new information that allows them to make a new decision. I love the free ultrasounds outside of abortion clinics for this.
In any case, check out the video over at Portiuncula. It's a very nice example of Christian teaching informing a practical decision.
* - Have you tried Mystic Monk Coffee yet? You should. It's quite good.
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