Oh dear. Innocent Smoothies - the ethical fruit concoction company - have sold out.
To global behemoth Coca Cola.
To be a little more precise they've flogged a £30 million wedge to the US giant and they claim that the three founders will retain a controlling stake in the company, famed for its ethical and cutesy business ethos.
For the full press release, see the Innocent website.
Thoughts?
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